See For Yourself

I have a confession, I’m addicted. There, I said it. Of course, like millions of others around the world I find myself “glued” to my laptop or I-Phone looking at videos on YouTube for hours at times.

YouTube provides me with access to my own television station, figuratively, 24 hours a day.  I am a t.v. person, I grew watching a considerable amount of television. Do I allow my 5 year old to watch as much I as did? No. But its ingrained in me and I cannot shake it.

Imagine what’s at your fingertips:

•         Music Videos 
•          Television show highlights
•      Complete movies (occasionally)

And, yes. What you will find on YouTube isn’t always the best quality production. There are several clips of those individuals (men) being hit in the nether regions.


*ahem*


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Social media, I feel, is the great equalizer. No longer does a big corporation control what is produced. The “average Joe” can produce his own video and deliver it to an audience around the world.

3 things are needed:

• Video Camera or Video phone
• Computer
• Internet Access

·        That’s it! (By the way, if you feel the use of bullet points is excessive. I point to Jonathan Groves and his suggestion.)

O.K. I’ve touted the greatness of YouTube and given you my take on its attributes.

Is there a downside, a negative, to this site? Some belief it has absolutely.

The negative comments lament how anyone can post an inane video on nearly any topic and be as goofy, stupid, disrespectful as they want to be.

So-what’s the problem? I would argue the negatives are what make it a positive. It provides an inexpensive communication tool for an individual to a corporation. And the consumer can choose what he or she would like to view.

In regard to the marketing aspects for corporations, Toyota recently ran a commercial  and directed viewers to its YouTube channel to see and hear more about a new hybrid vehicle.

What strikes me is that the automaker is directing people toward a 3^rd party website and not its corporate site. Is there a feeling that YouTube is the “people’s” site? Will the popularity of YouTube aid corporations in providing its message to customers?

Stay Tuned.